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"Peeps-flavored beer? N.J. brewery launches sweet Easter concoction." - NJ.com

April 5th, 2021

“…Brix City Brewing in Little Ferry is celebrating Easter with Get Peep’d — a New England-style triple IPA brewed with wheat and triple-hopped before being conditioned with marshmallow creme — inspired by Peeps, one of the most popular Easter candies.


Get Peep’d has 30% more marshmallow creme than its Get Puft IPA. That’s right, this isn’t even the only marshmallow-flavored beer Brix City makes.

‘Huge notes of gooey Peeps marshmallow candies, rich vanilla frosting, Sunday mimosas, and ambrosia’ are the tasting notes for the beer, according to the Brix City Brewing website.


The beer debuted this week and will be available while supplies last — which the brewery expects won’t be long.


‘We saw Easter was coming up, and we were trying to figure out something fun to do,’ Brix City Brewing Brand Manager James Foley told NJ Advance Media. “We were like, ‘Oh, let’s do like a Peep beer.’ ... It’s just kind of like a fun beer that was inspired by childhood.’…


The beer smells hoppy yet sweet, and tastes even sweeter. There is an unmistakable sugary kick as soon as you sip it, with an unmistakable marshmallow taste. The typical bitterness of an IPA follows soon after, creating an impressively balanced flavor. This wouldn’t work with many beer types, but IPAs are strong enough to stand up to the sugar…

Foley notes that actual Peeps aren’t used in the brewing process. It’s marshmallow creme that’s actually mixed in. But it definitely tastes Peepy.


The mouthfeel (snobby enough for you?) was terrific, smooth and fluffy — almost like a marshmallow. OK, maybe I’m projecting, but it was one of the thicker beers I’ve ever drank, but in a good way.


...Brix City gets major points for creativity, and I can absolutely see why beer nerds will go crazy for Get Peep’d, and why it will sell out quickly…”


See here for full article.

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